YKM Privacy Policy – Your Privacy Rights

This Privacy Policy describes how YKM Ltd. (“YKM”) collects, uses, shares, and retains
personally identifiable information you provide. This Privacy Policy does not cover the practices
of our licensees or business partners (such as vendors, sponsors, or advertisers), nor does it apply
to personally identifiable information that we collect from or about our employees, consultants,
contractors, vendors, licensees, sponsors, or advertisers.

Modifications to this Policy

From time to time, YKM may need to update or modify this Privacy Policy, including to address
new issues or to reflect changes on our web sites, including our main site located at
www.YKM.co.il (“Sites”). To the extent required by law, YKM will notify you of material
changes to this Privacy Policy, including by posting the most recent version of the Privacy Policy
and information about the changes from the previous version on YKM web sites.

International Visitors

YKM International is located in Israel. If you are providing personally identifiable information
and are not a resident of Israel, your country’s laws governing data collection and use may differ
from those in Israel, in particular, Israel may not provide the same level of protections as those
in your own country. By providing information to YKM, you are transferring your personal data
to the Israel, and you consent to the transfer to, retention of and processing of your data in the

Collection of Personally Identifiable Information

YKM collects and maintains a variety of personally identifiable information, including email
addresses, phone numbers, business and home addresses. YKM collects information directly
from you through, for example, online registration forms. Information is collected and
maintained from customers, purchasers of YKM products and services, current and past web site
users, survey respondents, and others.
YKM may also maintain information about you that you do not directly provide, whether it is
information received from third parties, such as business partners, or information YKM collects
about your activities.

Passive Online Data Collection

YKM also collects certain information passively, such as collecting online, non-identifying
information through the use of cookies technology and/or Internet Protocol (“IP”) address
tracking. Non-personal identification information might include the browser used by you, the
type of computer, the operating systems, the Internet service providers, and other similar
information. The YKM system also automatically gathers information about the areas you visit
on the Site and about the links you may select from within the Site to other sites. Most browsers
are set to accept cookies. You can set yours to refuse cookies, or to alert you when cookies are
being sent.
On the YKM Sites, there may be certain third-party advertisers whose advertisements contain
cookies that collect data from you. Some of those cookies may contain tracking mechanisms that
observe your behavior across multiple Sites. YKM does not control the use of cookies by
advertisers or third parties displaying data on the Sites or on the sites you visit using links from
the Sites.

Use, Sharing and Retention of Personally Identifiable Information

YKM uses personally identifiable information for the purposes described at the time of
collection or as otherwise described to you, to process your requests, and to report to others
about whether you are certified or not. YKM also publishes the names, titles, country and
business affiliations of officers, committee members and others who have assisted with
initiatives or projects. YKM also uses your information, as permitted by law, to provide you with
information about YKM, our products and services or other products and services in which we
believe you may be interested, or for other legitimate YKM business purposes, including order
processing. We may also use your personally identifiable information to tailor your experience at
our sites, to compile and display content and information that we think you might be interested
in, and to provide you with content according to such preferences.
YKM may share personally identifiable information with third parties for legitimate business
purposes, including for the following reasons or in the following circumstances:

    • To vendors or third-parties who deliver or provide goods and services or otherwise act on
      behalf of or at the direction of YKM, which third parties include third parties who may
      provide services on web sites that are accessible from links on one of our Sites, and credit
      card companies processing payment;
    • To investigate potentially fraudulent or questionable activities;
    • In anticipation of and in the course of an actual or potential sale, reorganization,
      consolidation, merger, or amalgamation of all or part of our business or operations; and
    • When we believe it is necessary to cooperate with law enforcement or in response to a
      government request, including if specifically requested or required, as otherwise
      permitted by law, and for other valid YKM business purposes.

YKM also may use your profile information on an aggregate basis – without personal identifiers
– to provide third parties with information, such as to help us develop new features and content
for the Sites.
YKM retains personally identifiable information for as long as necessary for its legitimate
business purposes, and as otherwise permitted by applicable law.


YKM uses reasonable measures to safeguard sensitive personally identifiable information, which
measures are appropriate to the type of information maintained, and follows applicable laws
regarding safeguarding any such information under our control. In addition, in some areas of our
Sites, YKM may use Secure Socket Layer (“SSL”) or Transport Layer Security (“TLS”)
encryption technology to enhance data privacy and help prevent loss, misuse, or alteration of the
information under YKM control.
YKM cannot guarantee, however, that your information will remain secure. The Internet by its
nature is a public forum, and YKM encourages you to use caution when disclosing information
online. Often, you are in the best situation to protect yourself online. You are responsible for
protecting your username and password from third party access, and for selecting passwords that
are secure.

Your Privacy Rights Relating to Certain Information Disclosures

If you have an established business relationship with us you may request from us a list of the
categories of personal information we have disclosed to third parties for those third parties’
marketing purposes, and a list of all third parties to whom we have shared that information. We
will include in that list the names and addresses of the third parties who received the information
and used it (or who we believe may have used it) for their own marketing purposes.
To exercise your rights, you may make one request each year by emailing us
at privacy@YKM.co.il . Responses to requests sent to this email address or the mailing address
listed below will be provided within 30 days.

How to Contact YKM and Modify Your Information or Preferences

Questions regarding this Privacy Policy should be directed to YKM’s Customer Support by
email at privacy@YKM.co.il. If you would like to modify the types of marketing email messages
you receive from YKM, you may do so by following the instructions within the body of any
email message that you receive from us.
To help us keep your personal information up to date, or to request access to the personal
information YKM maintains about you, you may contact us at privacy@YKM.co.il. Or, if you
are a registered user of one of our Sites, you may go online to your personal profile and update
your information in that area.


YKM does not believe its Sites are appealing to children, nor are they directed to children under
13. YKM does not knowingly collect personally identifiable data from persons under the age of
13, and strives to comply with the provisions of COPPA (The Children’s Online Privacy
Protection Act). If you are a parent of a child under 13, and you believe that your child has
provided us with information about him or herself, please contact us at privacy@YKM.co.il.